Stuff that pays my bills

How the “agency” killed the Marketing Manager…

IR #080 I am a Marketing Manager and am led to believe that I am pretty good at my job.¬†However, I feel that the position of a Marketing Manager has lost its meaning in the Middle East. This article revolves around my experiences and understanding in the Middle East market, hence the term I coined… Continue reading How the “agency” killed the Marketing Manager…

Online Publications

Are you a Generalist or a Specialist?

IR #043 In all offices you have 2 distinct types of employees: generalists and specialists, and they are constantly at odds. They are present in all domains and it depends on which domain you are referring to determine who will have an upper hand in the long run. To make my point here let me… Continue reading Are you a Generalist or a Specialist?